![]() Becoming Its Own Thing: In 2015, PayPal split from eBay to become its own company.This made PayPal the main way to pay on eBay, which helped it grow big time. Joining eBay: eBay, the online auction site, bought PayPal in 2002 for $1.5 billion.It changed its focus to payments and got its current name in 2001. How It Started: PayPal was founded in 1998 as a company called Confinity, which focused on security for handheld devices.It started in 1998 and has grown a lot since then. PayPal is a big deal in online payments, making it easier for people and businesses to buy and sell things online. Striving to avoid past mistakes, the developers focused on trust and innovation. Under the leadership of Yves Behar, the team conducted a visual audit of the past logo to understand branding issues. The previous trademark did not reflect the company’s technological achievements or its transition from the era of web payments to the era of money transfers on mobile devices. At the same time, great attention was paid to PayPal’s legacy – the inseparable connection of the old design with the new. The main task was to adapt the icon for all display sizes – from mini-screens to large flat monitors. In 2014, the global system decided to change the logo again and turned to Fuseproject for help. Therefore, the developers made the word colorful, dividing it into two parts: dark-blue “Pay” and light-blue “Pal.” They also increased the space between the characters, rounded the corners, and removed the familiar outlines. The company sought a recognizable symbol that would support its image. In 2007, the first logo redesign was conducted. The original version of the logo contains a simple inscription, “PayPal.” The white letters have spacing and are only delineated by wide blue outlines. To directly link it with the brand name, designers based it on two “P” joined by their legs. For this, it took a round element resembling a coin and placed the “$” sign inside it. Of course, the monetary company PayPal was the first to experiment with the symbol of the dollar. Since 2002, the financial and debit service has been a subsidiary of eBay. The company’s headquarters are located in San Jose, California. It focuses on bill payments, making purchases, and transferring and receiving money transfers. PayPal is one of the largest electronic payment services, established in the USA in 1998. They were restricted by the high level of consumer trust in the existing image of the payment system. The designers could not radically change the appearance of the icon, which people search for daily on web pages or in application lists. Such conservatism is linked to the issue of brand succession. Over the many years of the brand’s existence, it has been updated only a few times, maintaining a consistent style. The PayPal logo is conditionally constant.
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